our mission.

We’re on a mission to shake up the industry - championing diversity, closing the advice gap, and proving that finance can actually be a force for good. But we can't do it alone.

our goals.

We’ve got big dreams, and we’re not afraid to chase them through the changes we deliver every year. We measure success through the changes we’re delivering:  

  • The number of empowered independent advisers earning funded diplomas

  • Exams passed en-route to success

  • The number of brand-new advice firms that launch into the market

Every success story is a triumph for the individuals, the Verve Foundation and what we stand for.

But let’s talk about some holistic goals too: we want to improve diversity, shrink the advice gap, and reframe the industry with positivity. We’ve specified 6 key areas of focus. It’s on all of us to push forward together, and we can’t do it alone! If your goals align with ours, please consider showing your support.  

our driving force.

Hear from Cathi Harrison, our Founder & CEO, all about who we are, what we do and why we do it.

sign up to our newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

© verve foundation 2026
The Verve Foundation ltd is registered in England & Wales at Whessoe Technology Centre, Alderman Best Way, Darlington, DL1 4WB. | No: 13191433